Nicotinell is urging smokers to 'Lose the smoke. Keep the fire' in a new advertising campaign that aims to put personality at the heart of the message. According to the company's research, lighting up is still seen as a form of rebellion: "Smokers feel that giving up will change the way that people view them and how they view themselves.

Our campaign makes them feel good about their choice to quit." Kicking off next week, the good takes a conversational tone and positions the smoker in u positive light, celebrating confidence, vitality, passion, strength and ...

 Tokyo, Japan, June 5, 2006 - (JCN) - Novartis Pharma announced on June 1 that its proprietary smoking cessation aid, Nicotinell TTS, has been listed on the National Health Insurance (NHI) Price List on a conditional basis.

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